The MAP Group’s organisational culture has once again been recognised in the Portuguese business landscape, with an exclusive interview with the group’s People Director, Cláudia Rosado, being published in Business Portugal magazine. Entitled ‘O Compromisso com as Pessoas’ (Commitment to People), the article explores the human DNA that distinguishes the MAP Group and reinforces the relevance of its recent Great Place to Work certification. This recognition validates the MAP Group’s strategy of putting people at the centre of its development and future.
In a sector often dominated by technical challenges, tight deadlines and operational demands, the MAP Group stands out with its distinctive approach: building the world begins with creating an environment in which people feel valued, heard and inspired. According to Cláudia Rosado, this vision is only possible because the MAP culture is lived out every day with authenticity, consistency and closeness.
One of the central themes of the interview is the idea that MAP culture is not just a theoretical concept or words on a page. Above all, it is ‘a reflection of the collective behaviour of the teams’.
For the Director of People, the key is to maintain a culture that is evident in the way people interact, collaborate and develop together. Integrity, trust and team spirit are not just values, but daily practices.
“We all work towards a common goal: to build with rigour, but also with soul,” she says.
This approach is essential for the group to continue attracting talent, developing high-performance teams, and consolidating an environment in which each person can evolve with purpose.
The interview highlights one clear idea: technical excellence cannot exist without human well-being.
The MAP Group has consciously decided to invest in a people-centred strategy, a decision that has generated solid, sustainable and distinctive results.
Among the concrete measures, Cláudia Rosado highlights:
These are more than just isolated initiatives; they represent a transformation in the way we lead, work and grow. “We want those who work at MAP to feel fulfilled, heard and challenged,” she says.
These three values, which are highly regarded by Great Place To Work, are embodied by MAP Group every day. Trust stems from the transparency and approachability of our leaders. Pride stems from the tangible impact of our projects on the local community and individuals’ lives. Team spirit is evident in the mutual support we provide and our collective desire to overcome challenges.
At MAP, leadership means inspiring, supporting, and creating conditions that allow everyone to grow. This vision of human leadership has strengthened the internal culture and consolidated the sense of belonging among employees from different areas and companies within the group.
For Cláudia Rosado, the Great Place to Work recognition is ‘a point of arrival, but also a point of departure’.
The commitment for the future is clear:
‘The future of MAP is built on talent, but also on purpose,’ she emphasises.
The Business Portugal interview reaffirms MAP Group’s long-held belief that people are the organisation’s most valuable asset.
It is with them, and for them, that the group will continue to grow, innovate and transform.
With integrity, trust and team spirit, MAP Group is not only building projects, but also a future, a legacy and human value.
