The Jornal Económico recently highlighted the MAP Group’s distinctive approach that is transforming the construction sector’s relationship with the surrounding community by making the construction site a space for dialogue, respect and empathy.
For decades, construction sites were seen as an inevitable nuisance for those who lived or worked nearby. Noise, dust and disruption to routines were seen as an inherent part of the sector. However, the current urban context, characterised by urban densification, rehabilitation in inhabited areas and increased social scrutiny, has made one thing clear: ignoring the surroundings is no longer an option.
A simple change with a real impact
It was in this context that the MAP Group decided to act consciously and innovatively. Rather than limiting itself to mandatory technical signage, the group began including brief messages addressed to the community at all its construction sites. These messages use simple language and polite notes, and sometimes subtle touches of humour.
These messages are not a one-off campaign. They are formalised in the MAP Group’s Internal Construction Site Manual and have become a consistent, cross-cutting practice aligned with the brand’s global strategy. The texts are adapted to the local context whenever necessary, reinforcing the proximity and relevance of the communication.
Reputation, trust and risk management
The results were immediate. MAP Group received positive feedback from the neighbourhood and direct validation from the project owners. Some of the owners even requested that their logos be included on the signs, thereby explicitly associating themselves with the initiative.
In an industry where predictability is critical, this approach also proved to be an indirect form of risk management. Reduced tension with the local community means fewer complaints, a lower likelihood of interruptions, and greater stability throughout the entire construction cycle. This has a concrete impact with operational, reputational and economic repercussions.
When the way you build creates value
This initiative is more than a symbolic gesture; it demonstrates how simple, on-the-ground decisions can generate real value. Each construction site becomes a positive point of contact with the brand without compromising its operational function. It is a space that recognises the inevitable inconvenience of the work, but responds with respect, empathy and responsibility.
In a sector not known for symbolic gestures with practical impact, the MAP Group is setting a clear example by demonstrating that the way you build also creates value. Often, that value begins with a subtle sign at the entrance to a construction site that represents a brand and connects those who build with those who live in the city.
